Nike - What girls are made of
Client: W&K Amsterdam, Nike Russia. My role: Design, Illustration
Nike rethinks a popular Russian children’s song to break stereotypes about what being a girl means. The Campaign won the Gold Cannes Lion 2017. I was thrilled to work under the roof of Wieden&Kennedy for this beautiful project, with a great team, telling a strong story about all the ladies killing it in Russia.
My role was to work on Print Elements. Creating Designs for the single categories and portraits of the athletes, giving them all a personalised Key Visuals and get those working in line with the photography. The Visuals had to be designed and illustrated to match their meaning and hit the nail on the head.
#Madeof Iron#Madeof Self-Dedication#Madeof Confidence#Madeof Striving#Madeof Speed#Madeof Freedom#Madeof Bravery#Madeof Battles