Brooks AR experience

For the amazing running shoe brand, Brooks, I got to combine my skillset under the roof of Greenroom Design, to create the work bellow. An illustrated AR experience, promoting the benefits of the GTX20 Shoe. The consumer could scan a QR and dive into a the RUN HAPPY world of Brooks. An illustrated animation would appear around the shoe highlighting the benefits of the running shoe. 

This project was a great example of combining my skillsets. I did the art direction, illustration, formed storyboards and did writing for the key visuals which I also designed. These would appear printed in store. From sketching storyboards to the final product and play out of the AR experience, I developed this project.