During my time at Kesselskramer i had to develop an idea for a new beer branding. The Brief was to create a branding for a completely new beer that was different from everything else existing on the market. My idea was to bring it to the point:
IT‘S ABOUT THE BEER.
Amongst all the trendy craft beer breweries that are popping out like mushrooms recently, my thought was to go back to tge simplicity of a GREAT beer. The promise of JUST A GREAT BEER was the focus.